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With a market cap of over 2.56 trillion U.S. dollars, Amazon ranks first among the leading large-cap e-commerce companies worldwide. According to July 1, 2026 data, the e-commerce giant ranks ahead of Alibaba and Shopify. During the measured period, Alibaba's market cap amounted to around 230.37 billion U.S. dollars.

Amazon is one of the most valuable brands worldwide

Ranked fourth out of the leading brands worldwide, Amazon continues to grow, with its brand value estimated at 866 billion U.S. dollars. Amazon.com was founded in 1994 and has since become one of the world’s largest e-commerce retailers, selling goods like books, clothing, electronics, and even having its own subscription service, Amazon Prime. In 2025, the company achieved a net sales revenue of 716.9 billion U.S. dollars, showing its continued profitability. Despite its worldwide popularity, Amazon’s annual net sales revenue is remarkably higher in North America when compared to how the company performs internationally.

A closer look at Amazon's third-party sellers

Most of Amazon's units are sold by third-party (3P) sellers, meaning independent sellers who list and sell products on the marketplace but do not sell the products to the platform itself. In 2025, Amazon made 172 billion U.S. dollars in global net revenue from 3P sales alone. However, in Amazon's biggest market, the United States, most sellers use a hybrid model, which includes both 3P and first-party (1P) sellers, with the latter being a business or manufacturer that sells its products directly to a retailer or platform.