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E-commerce in Spain

Statistics report on e-commerce in Spain

This report presents insights and statistics on e-commerce in Spain. It features figures on the online retail sales market and the most popular product categories. The report also provides data on the leading websites and apps for internet shopping and the purchase behavior of Spanish e-commerce users.

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Table of contents

Overview

7
  • Premium Forecast Penetration rate of e-commerce in Europe 2017-2030
  • Premium Forecast Penetration rate of e-commerce in the EU 2017-2030, by country
  • Premium Forecast Domestic and cross-border e-commerce revenue share 2026, by country
  • Premium Forecast Revenue of the e-commerce industry in Spain 2017-2030
  • Premium Statistic E-commerce transaction volume in Spain 2011-2024, by quarter
  • Premium Forecast Revenue per user of e-commerce in Spain 2017-2030
  • Premium Forecast Number of users of e-commerce in Spain 2017-2030

Segments

5
  • Premium Forecast E-commerce revenue in Spain 2017-2030, by segment
  • Premium Statistic Leading products and services bought online in Spain 2023
  • Premium Statistic Conversion rate on e-commerce websites in Spain 2020-2023, by category
  • Premium Statistic Leading products and services bought via mobile in Spain 2023
  • Premium Forecast Most returned online purchases by category in Spain 2025

Sites and apps

7
  • Basic Forecast Top online stores in Spain 2025, by net sales
  • Premium Statistic Leading e-commerce and shopping websites in Spain 2023, by visit share
  • Premium Statistic Leading online marketplaces in Spain 2023, by visit share
  • Premium Statistic Average monthly active users of top shopping apps in Spain 2024
  • Premium Statistic Most downloaded shopping apps in Spain 2024
  • Premium Statistic Leading groceries websites in Spain 2023, by visit share
  • Premium Statistic Most downloaded food and grocery delivery apps in Spain 2026

Shopping behavior

8
  • Premium Statistic Leading reasons to shop online rather than in stores in Spain 2024
  • Premium Statistic Number of internet users who bought online in Spain 2024, by age
  • Premium Forecast Attitudes towards online shopping in Spain 2025
  • Basic Statistic Online shopping frequency in Spain 2024
  • Premium Statistic Average spending per online shopper in Spain 2024, by range
  • Premium Statistic Devices used for online shopping in Spain 2024
  • Premium Statistic Share of mobile commerce buyers in Spain 2014-2023
  • Premium Statistic Reasons why online shoppers in Spain returned an item 2024

Payment preferences

4
  • Premium Statistic Payment types accepted by all e-commerce vendors in Spain in 2022 and 2024
  • Premium Statistic Most used e-commerce payment methods in Spain 2016-2025, with 2030 forecast
  • Premium Forecast Biggest e-commerce payment brands in Spain 2024
  • Premium Forecast Mobile payments usage by situation in Spain 2025
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