The survey also encompassed consumers belonging to the silent generation, defined as those aged 76 and older. However, the sample size was insufficient to incorporate findings of that group in the generational breakdowns.
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U.S. pet owners spending money on social media posts 2021, by generation
A survey conducted in the United States in 2021 found that 47 percent of pet owners belonging to Generation Z had spent money on their pets for the purpose of a social media post. Millennial pet owners were also prone to spending money on their pets' social media publications, with 40 percent indicating that they had done so. Overall, just eight percent of Baby boomers had spent money on their pets for a social media post.
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AAHA. (March 17, 2022). Share of pet owners in the United States who have spent money on their pets for social media posts at least once as of August 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1423942/us-pet-owners-spending-money-social-media-posts-generation/
AAHA. "Share of pet owners in the United States who have spent money on their pets for social media posts at least once as of August 2021, by generation." Chart. March 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1423942/us-pet-owners-spending-money-social-media-posts-generation/
AAHA. (2022). Share of pet owners in the United States who have spent money on their pets for social media posts at least once as of August 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1423942/us-pet-owners-spending-money-social-media-posts-generation/
AAHA. "Share of Pet Owners in The United States Who Have Spent Money on Their Pets for Social Media Posts at Least Once as of August 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2022, /statistics/1423942/us-pet-owners-spending-money-social-media-posts-generation/
AAHA, Share of pet owners in the United States who have spent money on their pets for social media posts at least once as of August 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1423942/us-pet-owners-spending-money-social-media-posts-generation/ (last visited July 28, 2026)
Share of pet owners in the United States who have spent money on their pets for social media posts at least once as of August 2021, by generation [Graph], AAHA, March 17, 2022. [Online]. Available: /statistics/1423942/us-pet-owners-spending-money-social-media-posts-generation/
