Key insights
- E-commerce ARPU in the Baltics
- USD

Detailed statistics
Revenue per user of e-commerce in the Baltics 2017-2030
- Fastest-growing e-commerce market in the Baltics
- Lithuania

Detailed statistics
E-commerce revenue growth in the Baltics 2018-2029, by country
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Current statistics on this topic
Recommended statistics
Overview
5
- Revenue of the e-commerce industry in the Baltics 2017-2029, by country
- E-commerce revenue growth in the Baltics 2018-2029, by country
- Revenue per user of e-commerce in the Baltics 2017-2030
- Number of users of e-commerce in the Baltics 2017-2029, by country
- E-commerce as share of GDP in the Baltics 2022, by country
Overview
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Revenue of the e-commerce industry in the Baltics 2017-2029, by country

Revenue of the e-commerce industry in the Baltics 2017-2029, by country
Revenue of the e-commerce industry in the Baltics from 2017 to 2029, by country (in million U.S. dollars)
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E-commerce revenue growth in the Baltics 2018-2029, by country

E-commerce revenue growth in the Baltics 2018-2029, by country
Change in the e-commerce market revenue in the Baltics 2018-2029, by country
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Revenue per user of e-commerce in the Baltics 2017-2030

Revenue per user of e-commerce in the Baltics 2017-2030
Revenue per user of e-commerce in the Baltics from 2017 to 2030 (in U.S. dollars)
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Number of users of e-commerce in the Baltics 2017-2029, by country

Number of users of e-commerce in the Baltics 2017-2029, by country
Number of users of e-commerce in the Baltics from 2017 to 2029, by country (in 1,000s)
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E-commerce as share of GDP in the Baltics 2022, by country

E-commerce as share of GDP in the Baltics 2022, by country
E-commerce spending as a share of gross domestic product (GDP) in the Baltics as of 2022, by country
Usage
10
- Share of online shoppers in CEE 2025, by country
- Internet purchases by individuals in Estonia 2010-2024
- Internet purchases by individuals in Latvia 2010-2024
- Internet purchases by individuals in Lithuania 2010-2024
- Goods and services bought online by individuals in Estonia 2024
- Goods and services bought online by individuals in Latvia 2024
- Goods and services bought online by individuals in Lithuania 2024
- Share of individuals using the internet to sell goods or services in Estonia 2025
- Share of individuals using the internet to sell goods or services in Latvia 2004-2025
- Share of individuals using the internet to sell goods or services in Lithuania 2025
Usage
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Share of online shoppers in CEE 2025, by country

Share of online shoppers in CEE 2025, by country
Share of internet users who ordered or purchased goods or services online in the past 12 months in Central and Eastern Europe (CEE) in 2025, by country
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Internet purchases by individuals in Estonia 2010-2024

Internet purchases by individuals in Estonia 2010-2024
Share of population that purchased goods and services on the internet in Estonia from 2010 to 2024
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Internet purchases by individuals in Latvia 2010-2024

Internet purchases by individuals in Latvia 2010-2024
Share of population that purchased goods and services on the internet in Latvia from 2010 to 2024
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Internet purchases by individuals in Lithuania 2010-2024

Internet purchases by individuals in Lithuania 2010-2024
Share of population that purchased goods and services on the internet in Lithuania from 2010 to 2024
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Goods and services bought online by individuals in Estonia 2024

Goods and services bought online by individuals in Estonia 2024
Share of population that had shopped online in the past three months in Estonia in 2024, by category
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Goods and services bought online by individuals in Latvia 2024

Goods and services bought online by individuals in Latvia 2024
Share of population that had shopped online in the past three months in Latvia in 2024, by category
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Goods and services bought online by individuals in Lithuania 2024

Goods and services bought online by individuals in Lithuania 2024
Share of population that had shopped online in the past three months in Lithuania in 2024, by category
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Share of individuals using the internet to sell goods or services in Estonia 2025

Share of individuals using the internet to sell goods or services in Estonia 2025
Share of individuals using the internet to sell goods or services in Estonia from 2004 to 2025
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Share of individuals using the internet to sell goods or services in Latvia 2004-2025

Share of individuals using the internet to sell goods or services in Latvia 2004-2025
Share of individuals using the internet to sell goods or services in Latvia from 2004 to 2025
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Share of individuals using the internet to sell goods or services in Lithuania 2025

Share of individuals using the internet to sell goods or services in Lithuania 2025
Share of individuals using the internet to sell goods or services in Lithuania from 2003 to 2025
Enterprise usage
10
- Share of SMEs making e‑commerce sales in the Baltics 2022, by country
- Share of companies selling online in Estonia 2011-2025
- Share of companies selling online in Latvia 2011-2025
- Share of companies selling online in Lithuania 2011-2025
- B2C e-commerce enterprises in Estonia 2013-2024
- B2C e-commerce enterprises in Latvia 2013-2025
- B2C e-commerce enterprises in Lithuania 2013-2025
- B2B/B2G e-commerce enterprises in Estonia 2013-2024
- B2B/B2G e-commerce enterprises in Latvia 2013-2025
- B2B/B2G e-commerce enterprises in Lithuania 2013-2025
Enterprise usage
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Share of SMEs making e‑commerce sales in the Baltics 2022, by country

Share of SMEs making e‑commerce sales in the Baltics 2022, by country
Share of small and medium-sized businesses receiving orders over computer networks in the Baltics as of 2022, by country and company size
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Share of companies selling online in Estonia 2011-2025

Share of companies selling online in Estonia 2011-2025
Share of companies selling online in Estonia from 2011 to 2025
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Share of companies selling online in Latvia 2011-2025

Share of companies selling online in Latvia 2011-2025
Share of companies selling online in Latvia from 2011 to 2025
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Share of companies selling online in Lithuania 2011-2025

Share of companies selling online in Lithuania 2011-2025
Share of companies selling online in Lithuania from 2011 to 2025
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B2C e-commerce enterprises in Estonia 2013-2024

B2C e-commerce enterprises in Estonia 2013-2024
B2C e-commerce enterprises in Estonia from 2013 to 2024
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B2C e-commerce enterprises in Latvia 2013-2025

B2C e-commerce enterprises in Latvia 2013-2025
B2C e-commerce enterprises in Latvia from 2013 to 2025
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B2C e-commerce enterprises in Lithuania 2013-2025

B2C e-commerce enterprises in Lithuania 2013-2025
B2C e-commerce enterprises in Lithuania from 2013 to 2025
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B2B/B2G e-commerce enterprises in Estonia 2013-2024

B2B/B2G e-commerce enterprises in Estonia 2013-2024
B2B/B2G e-commerce enterprises in Estonia from 2013 to 2024
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B2B/B2G e-commerce enterprises in Latvia 2013-2025

B2B/B2G e-commerce enterprises in Latvia 2013-2025
B2B/B2G e-commerce enterprises in Latvia from 2013 to 2025
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B2B/B2G e-commerce enterprises in Lithuania 2013-2025

B2B/B2G e-commerce enterprises in Lithuania 2013-2025
B2B/B2G e-commerce enterprises in Lithuania from 2013 to 2025
Product categories
6
- Share of e-shoppers purchasing fresh food online in the Baltics 2023, by country
- Share of recent online cosmetic, beauty and wellness buyers in the Baltics 2024
- Revenue in the furniture e-commerce market in the Baltics 2017-2030
- Share of recent online furniture buyers in the Baltics 2024, by country
- Share of e-shoppers purchasing small furniture online in the Baltics 2023, by country
- Share of recent online electronics buyers in the Baltics 2024, by country
Product categories
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Share of e-shoppers purchasing fresh food online in the Baltics 2023, by country

Share of e-shoppers purchasing fresh food online in the Baltics 2023, by country
Share of online buyers that purchased fresh food and beverages online in the Baltics in 2023, by country
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Share of recent online cosmetic, beauty and wellness buyers in the Baltics 2024

Share of recent online cosmetic, beauty and wellness buyers in the Baltics 2024
Share of recent online cosmetic, beauty and wellness buyers in the Baltics in 2024, by country
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Revenue in the furniture e-commerce market in the Baltics 2017-2030

Revenue in the furniture e-commerce market in the Baltics 2017-2030
Revenue in the furniture e-commerce market in the Baltics from 2017 to 2030 (in million U.S. dollars)
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Share of recent online furniture buyers in the Baltics 2024, by country

Share of recent online furniture buyers in the Baltics 2024, by country
Share of recent online furniture buyers in the Baltics in 2024, by country
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Share of e-shoppers purchasing small furniture online in the Baltics 2023, by country

Share of e-shoppers purchasing small furniture online in the Baltics 2023, by country
Share of online buyers that purchased small home furniture and decoration online in the Baltics in 2023, by country
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Share of recent online electronics buyers in the Baltics 2024, by country

Share of recent online electronics buyers in the Baltics 2024, by country
Share of recent online electronics buyers in the Baltics in 2024, by country
Companies
8
- Web traffic of selected online marketplaces in the Baltics 2023
- Pigu revenue FY 2021-2022
- Vinted revenue 2017-2025
- Vinted app downloads per month worldwide 2021-2025
- Barbora revenue 2020-2023
- Revenue of Omniva 2019-2023
- Number of packages delivered by Omniva in the Baltics 2021-2023
- Venipak's sales revenue in the Baltics 2021-2023, by country
Companies
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Web traffic of selected online marketplaces in the Baltics 2023

Web traffic of selected online marketplaces in the Baltics 2023
Number of visits to selected online marketplaces in the Baltics in July 2023 (in millions)
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Pigu revenue FY 2021-2022

Pigu revenue FY 2021-2022
Revenue of Pigu from financial year 2021 to 2022 (in million euros)
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Vinted revenue 2017-2025

Vinted revenue 2017-2025
Revenue of Vinted from 2017 to 2025 (in million euro)
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Vinted app downloads per month worldwide 2021-2025

Vinted app downloads per month worldwide 2021-2025
Monthly downloads of the Vinted app worldwide from January 2021 to August 2025 (in millions)
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Barbora revenue 2020-2023

Barbora revenue 2020-2023
Revenue of Barbora from 2020 to 2023 (in million euros)
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Revenue of Omniva 2019-2023

Revenue of Omniva 2019-2023
Sales revenue of Omniva from 2019 to 2023 (in million euros)
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Number of packages delivered by Omniva in the Baltics 2021-2023

Number of packages delivered by Omniva in the Baltics 2021-2023
Number of packages delivered by Omniva in the Baltics from 2021 to 2023 (in millions)
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Venipak's sales revenue in the Baltics 2021-2023, by country

Venipak's sales revenue in the Baltics 2021-2023, by country
Sales revenue of Venipak in the Baltics from 2021 to 2023, by country (in 1,000 euros)
Delivery
6
- Courier, express, and parcel (CEP) market volume in Estonia 2017-2025
- Courier, express, and parcel (CEP) market volume in Latvia 2017-2025
- Courier, express, and parcel (CEP) market volume in Lithuania 2017-2025
- Market leaders in out of home (OOH) delivery services in Estonia 2022
- Market leaders in out of home (OOH) delivery services in Latvia 2022
- Market leaders in out of home (OOH) delivery services in Lithuania 2022
Delivery
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Courier, express, and parcel (CEP) market volume in Estonia 2017-2025

Courier, express, and parcel (CEP) market volume in Estonia 2017-2025
Courier, express, and parcel (CEP) market volume in Estonia from 2017 to 2025 (in million parcels)
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Courier, express, and parcel (CEP) market volume in Latvia 2017-2025

Courier, express, and parcel (CEP) market volume in Latvia 2017-2025
Courier, express, and parcel (CEP) market volume in Latvia from 2017 to 2025 (in million parcels)
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Courier, express, and parcel (CEP) market volume in Lithuania 2017-2025

Courier, express, and parcel (CEP) market volume in Lithuania 2017-2025
Courier, express, and parcel (CEP) market volume in Lithuania from 2017 to 2025 (in million parcels)
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Market leaders in out of home (OOH) delivery services in Estonia 2022

Market leaders in out of home (OOH) delivery services in Estonia 2022
Market leaders in out of home (OOH) delivery services in Estonia in 2022 (in units)
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Market leaders in out of home (OOH) delivery services in Latvia 2022

Market leaders in out of home (OOH) delivery services in Latvia 2022
Market leaders in out of home (OOH) delivery services in Latvia in 2022 (in units)
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Market leaders in out of home (OOH) delivery services in Lithuania 2022

Market leaders in out of home (OOH) delivery services in Lithuania 2022
Market leaders in out of home (OOH) delivery services in Lithuania in 2022 (in units)
Digital shopping behavior
6
- Devices used for online shopping in the Baltics 2023
- Online shopping frequency in Estonia 2023, by gender
- Online shopping frequency in Latvia 2023, by gender
- Online shopping frequency in Lithuania 2023, by gender
- Main online spending factors in Lithuania 2023
- Factors encouraging online shopping in the Baltics 2022, by country
Digital shopping behavior
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Devices used for online shopping in the Baltics 2023

Devices used for online shopping in the Baltics 2023
Devices used for online shopping in the Baltic states (Estonia, Latvia, and Lithuania) in 2023
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Online shopping frequency in Estonia 2023, by gender

Online shopping frequency in Estonia 2023, by gender
Frequency of e-commerce purchases in the past three months in Estonia in 2023, by gender
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Online shopping frequency in Latvia 2023, by gender

Online shopping frequency in Latvia 2023, by gender
Frequency of e-commerce purchases in the past three months in Latvia in 2023, by gender
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Online shopping frequency in Lithuania 2023, by gender

Online shopping frequency in Lithuania 2023, by gender
Frequency of e-commerce purchases in the past three months in Lithuania in 2023, by gender
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Main online spending factors in Lithuania 2023

Main online spending factors in Lithuania 2023
What influences your costs when shopping online?
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Factors encouraging online shopping in the Baltics 2022, by country

Factors encouraging online shopping in the Baltics 2022, by country
What would encourage you to shop online more often?
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