Share of recent online cosmetic, beauty and wellness buyers in the Baltics 2024

Share of recent online cosmetic, beauty and wellness buyers in the Baltics in 2024, by country

Last update:

Mar 6, 2026

Author:

��ƽ�� Research Department

Regions:

Estonia, Latvia, Lithuania

Survey time period:

From 01/01/2024 to 31/12/2024

In 2024, Estonia ranked first by share of individuals who shopped online for cosmetics, beauty, and wellness products in the past three months among the 3 countries presented in the ranking. Estonia's share of online cosmetic shoppers amounted to percent, while Lithuania and Latvia, the second and third countries, had records amounting to percent and percent, respectively.

We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch

�����ƽ��

Share of recent online cosmetic, beauty and wellness buyers in the Baltics in 2024, by country

Get in touch with us for additional information

��ƽ��