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Vinted, a Lithuanian C2C e-commerce platform specializing in secondhand fashion, experienced remarkable growth in revenue, reaching *** billion euros in 2025. This represents a significant increase compared to the previous year. The surge in earnings has positioned Vinted as a major player in the global e-commerce industry, reflecting the increasing consumer preference toward sustainable and secondhand apparel.

Vinted in the European e-commerce landscape

Vinted’s popularity went far beyond Lithuania and the Baltics, with the most app downloads recorded in the United Kingdom, Italy, and Poland. In 2023, the app was installed over *** million times in the United Kingdom. Furthermore, the online marketplace achieved a **-percent brand awareness among German secondhand apparel online shop users, with ** percent of them actively using the platform. Moreover, the brand boasts a high customer loyalty rate, with ** percent of its customers in Germany displaying a strong inclination to use Vinted again.

Company metrics

Vinted recorded substantial growth in gross merchandise volume (GMV), which surged from around *** million U.S. dollars in 2018 to over **** billion U.S. dollars by 2023, demonstrating the platform’s ability to cater to a large consumer base across the globe. The company’s marketing initiatives have contributed to the success, and in 2024, Vinted's digital retail media advertising revenue in Europe was forecast to reach ** million U.S. dollars. In 2023, Vinted had a monthly average of employees, almost double the 2021’s figure.