The chart is not accessible to screen readers. Please switch to the table view to access the data.
Advertisement
Advertisement
Number of users of e-commerce in the Baltics from 2017 to 2029, by country (in 1,000s)
Number of users of e-commerce in the Baltics 2017-2029, by country
In 2024, Lithuania ranked first by number of users in the e-commerce market among the 3 countries presented in the ranking. Lithuania's number of users amounted to ** users, while Latvia and Estonia, the second and third countries, had records amounting to ** users and ** users, respectively.
Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ÌÇÐÄÆÆ½â°æ page on eCommerce.
Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ÌÇÐÄÆÆ½â°æ page on eCommerce.
Log in or register to access precise data.
Other statistics that may interest you E-commerce in the Baltics
Usage
8
- Basic Statistic Share of individuals using the internet to sell goods or services in Latvia 2004-2025
- Basic Statistic Share of individuals using the internet to sell goods or services in Estonia 2025
- Basic Statistic Share of individuals using the internet to sell goods or services in Lithuania 2025
- Premium Statistic Internet purchases by individuals in Estonia 2010-2024
- Premium Statistic Internet purchases by individuals in Latvia 2010-2024
- Premium Statistic Internet purchases by individuals in Lithuania 2010-2024
- Premium Statistic Goods and services bought online by individuals in Estonia 2024
- Premium Statistic Goods and services bought online by individuals in Latvia 2024
Delivery
6
- Premium Statistic Courier, express, and parcel (CEP) market volume in Estonia 2017-2025
- Premium Statistic Courier, express, and parcel (CEP) market volume in Latvia 2017-2025
- Premium Statistic Courier, express, and parcel (CEP) market volume in Lithuania 2017-2025
- Premium Statistic Market leaders in out of home (OOH) delivery services in Estonia 2022
- Premium Statistic Market leaders in out of home (OOH) delivery services in Latvia 2022
- Premium Statistic Market leaders in out of home (OOH) delivery services in Lithuania 2022
Overview
5
- Premium Statistic Revenue per user of e-commerce in the Baltics 2017-2030
- Premium Statistic E-commerce as share of GDP in the Baltics 2022, by country
- Premium Statistic E-commerce revenue growth in the Baltics 2018-2029, by country
- Premium Statistic Revenue of the e-commerce industry in the Baltics 2017-2029, by country
- Premium Statistic Number of users of e-commerce in the Baltics 2017-2029, by country
Product categories
6
- Premium Statistic Share of e-shoppers purchasing fresh food online in the Baltics 2023, by country
- Premium Statistic Revenue in the furniture e-commerce market in the Baltics 2017-2030
- Premium Statistic Share of e-shoppers purchasing small furniture online in the Baltics 2023, by country
- Basic Statistic Share of recent online furniture buyers in the Baltics 2024, by country
- Basic Statistic Share of recent online electronics buyers in the Baltics 2024, by country
- Basic Statistic Share of recent online cosmetic, beauty and wellness buyers in the Baltics 2024
Companies
8
- Premium Statistic Vinted revenue 2017-2025
- Premium Statistic Pigu revenue FY 2021-2022
- Premium Statistic Vinted app downloads per month worldwide 2021-2025
- Premium Statistic Web traffic of selected online marketplaces in the Baltics 2023
- Premium Statistic Number of packages delivered by Omniva in the Baltics 2021-2023
- Premium Statistic Revenue of Omniva 2019-2023
- Premium Statistic Venipak's sales revenue in the Baltics 2021-2023, by country
- Premium Statistic Barbora revenue 2020-2023
Digital shopping behavior
6
- Premium Statistic Devices used for online shopping in the Baltics 2023
- Basic Statistic Online shopping frequency in Estonia 2023, by gender
- Basic Statistic Online shopping frequency in Latvia 2023, by gender
- Basic Statistic Online shopping frequency in Lithuania 2023, by gender
- Premium Statistic Factors encouraging online shopping in the Baltics 2022, by country
- Premium Statistic Main online spending factors in Lithuania 2023
Enterprise usage
8
- Basic Statistic B2B/B2G e-commerce enterprises in Lithuania 2013-2025
- Premium Statistic Share of SMEs making e‑commerce sales in the Baltics 2022, by country
- Basic Statistic B2B/B2G e-commerce enterprises in Estonia 2013-2024
- Basic Statistic B2B/B2G e-commerce enterprises in Latvia 2013-2025
- Basic Statistic B2C e-commerce enterprises in Estonia 2013-2024
- Basic Statistic B2C e-commerce enterprises in Latvia 2013-2025
- Basic Statistic B2C e-commerce enterprises in Lithuania 2013-2025
- Basic Statistic Share of companies selling online in Estonia 2011-2025
Further Content: You might find this interesting as well
ÌÇÐÄÆÆ½â°æ. (September 1, 2025). Number of users of e-commerce in the Baltics from 2017 to 2029, by country (in 1,000s) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /forecasts/1406132/baltics-e-commerce-users-by-country/
ÌÇÐÄÆÆ½â°æ. "Number of users of e-commerce in the Baltics from 2017 to 2029, by country (in 1,000s)." Chart. September 1, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /forecasts/1406132/baltics-e-commerce-users-by-country/
ÌÇÐÄÆÆ½â°æ. (2025). Number of users of e-commerce in the Baltics from 2017 to 2029, by country (in 1,000s). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /forecasts/1406132/baltics-e-commerce-users-by-country/
ÌÇÐÄÆÆ½â°æ. "Number of Users of E-commerce in The Baltics from 2017 to 2029, by Country (in 1,000s)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Sep 2025, /forecasts/1406132/baltics-e-commerce-users-by-country/
ÌÇÐÄÆÆ½â°æ, Number of users of e-commerce in the Baltics from 2017 to 2029, by country (in 1,000s) ÌÇÐÄÆÆ½â°æ, /forecasts/1406132/baltics-e-commerce-users-by-country/ (last visited July 15, 2026)
Number of users of e-commerce in the Baltics from 2017 to 2029, by country (in 1,000s) [Graph], ÌÇÐÄÆÆ½â°æ, September 1, 2025. [Online]. Available: /forecasts/1406132/baltics-e-commerce-users-by-country/
Advertisement









