A recent study looking into the cross-border e-commerce purchase behavior of consumers revealed that respondents from ** were most likely to buy something online from a Chinese retailer in 2025. The survey asked consumers across Europe from which country they most recently purchased something online. Online shoppers from answered "China" significantly less. This indicates they prefer to buy from e-commerce stores in neighboring countries.
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IPC. (January 20, 2026). Share of people in Europe who made their most recent cross-border online purchase in China in 2025, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1189049/cross-border-e-commerce-china-european-countries/
IPC. "Share of people in Europe who made their most recent cross-border online purchase in China in 2025, by country." Chart. January 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1189049/cross-border-e-commerce-china-european-countries/
IPC. (2026). Share of people in Europe who made their most recent cross-border online purchase in China in 2025, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1189049/cross-border-e-commerce-china-european-countries/
IPC. "Share of People in Europe Who Made Their Most Recent Cross-border Online Purchase in China in 2025, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jan 2026, /statistics/1189049/cross-border-e-commerce-china-european-countries/
IPC, Share of people in Europe who made their most recent cross-border online purchase in China in 2025, by country ÌÇÐÄÆƽâ°æ, /statistics/1189049/cross-border-e-commerce-china-european-countries/ (last visited July 20, 2026)
Share of people in Europe who made their most recent cross-border online purchase in China in 2025, by country [Graph], IPC, January 20, 2026. [Online]. Available: /statistics/1189049/cross-border-e-commerce-china-european-countries/
