Asia: Gen Z attitudes towards digital ads by country 2025| ��ƽ��

Attitudes towards online advertising among generation Z in Asia in 2025, by selected country

Characteristic	I am often annoyed by advertising on the internet	I don't mind advertising if I get free content in return	I don't mind if companies use my personal data for advertising	I have bought products because celebrities or influencers advertised them	I often have difficulty distinguishing advertising from content	I use ad blockers when browsing the internet	None of the above
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Number of respondents

4,067 respondents

Age group

18-27 years

Special properties

Residential online population

Supplementary notes

The original survey question was: "Which of these statements about online advertising do you agree with?"

Survey period for:
Australia - April 1, 2024 to March 27, 2025
China - April 1 2024 to March 17, 2025
India - April 1, 2024 to March 26, 2025
Japan - April 1, 2024 to March 27, 2025
South Korea - April 1, 2024 to March 30, 2025

Number of respondents in:
Australia - 533
China - 914
India - 1,816
Japan - 406
South Korea - 398

For more information please visit the Global Consumer Survey home page and take a look at our methodology.

Citation formats

According to a survey among Gen Z consumers from 2025, ** percent of the respondents in South Korea were often annoyed by online advertising. In contrast, ** percent of the surveyed Gen Z consumers in China did not mind online ads in exchange for free content.