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This report has been compiled to provide statistical information about the online video market in India. With an overview of the digital media market in the country, the report delves into revenues and consumption of the streaming industry. A special look into the key players with a focus on YouTube, followed by short-format video content is also curated.
India is the fastest growing market for this particular video streaming platform worldwide, recording over 265 million monthly active users and over 1,200 Indian channels of various languages crossing a million subscribers in 2019, from only 300 in 2018.