A. Guttmann
Research Lead covering media
Metaverse advertising and marketing in the United States - statistics & facts
Defined as a future iteration of the internet, the metaverse refers to a virtual reality world created by computer programming in which digital representations of people can interact and generate a shared space. First coined in Neal Stephenson's 1992 science fiction novel Snow Crash, the metaverse became a household name following Facebook's rebranding of its company identity to Meta Platforms in October 2021. At the same time, the COVID-19-propelled shift toward digital transformation spurred an increasing number of brands to hop on the metaverse train. The global metaverse market revenue was projected to reach 679 billion U.S. dollars in 2030, up from less than 50 billion in 2022. Metaverse advertising spending in the United States amounted to an estimated half billion dollars in 2022 – projected to rise to 2.52 billion in 2030.
