among internet users who were given a description of the metaverse
Supplementary notes
572 survey respondents located in the U.S., 691 located in the UK Survey question: "Which of the following describe your thoughts about the metaverse?"
Citation formats
Attitudes towards metaverse and brands among internet users in the UK & U.S. 2021
According to an August 2021 survey among internet users in the United Kingdom and the United States, ** percent of respondents in the UK and ** percent in the U.S. said they thought brands should advertise in the metaverse. According to ** percent of respondents from the UK and ** percent in the U.S. brands should use the metaverse to build more branded experiences.
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eMarketer. (September 21, 2021). Brand-related attitudes towards the metaverse among internet users in the United Kingdom and the United States as of August 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1282492/consumer-attitudes-metaverse-brands-internet-users-uk-us/
eMarketer. "Brand-related attitudes towards the metaverse among internet users in the United Kingdom and the United States as of August 2021." Chart. September 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1282492/consumer-attitudes-metaverse-brands-internet-users-uk-us/
eMarketer. (2021). Brand-related attitudes towards the metaverse among internet users in the United Kingdom and the United States as of August 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1282492/consumer-attitudes-metaverse-brands-internet-users-uk-us/
eMarketer. "Brand-related Attitudes towards The Metaverse among Internet Users in The United Kingdom and The United States as of August 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Sep 2021, /statistics/1282492/consumer-attitudes-metaverse-brands-internet-users-uk-us/
eMarketer, Brand-related attitudes towards the metaverse among internet users in the United Kingdom and the United States as of August 2021 ÌÇÐÄÆƽâ°æ, /statistics/1282492/consumer-attitudes-metaverse-brands-internet-users-uk-us/ (last visited July 20, 2026)
Brand-related attitudes towards the metaverse among internet users in the United Kingdom and the United States as of August 2021 [Graph], eMarketer, September 21, 2021. [Online]. Available: /statistics/1282492/consumer-attitudes-metaverse-brands-internet-users-uk-us/
