
Petroc Taylor
Research expert covering global developments in the use of data
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In 2023, it was estimated that the global metaverse market stood at **** billion U.S. dollars. In 2024, this is expected to rise to billion U.S. dollars, before surging to over ** U.S. dollars by 2030. Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together.
Immersive technologies were once again placed in the spotlight following Facebook’s rebranding to Meta Platforms. Although the concept of the metaverse was nothing new and with a number of companies already developing their own version, it was with Mark Zuckerberg’s plans to bring the metaverse to life that the concept became well known. However, for the metaverse to come to fruition, it will depend upon collaboration across companies, creators, and policymakers.
In addition to Meta, tech giants including Apple, Nvidia, and Qualcomm have also shown a desire to invest in the concept. Much like the wider extended reality (XR), a market that includes augmented reality and virtual reality, the metaverse is a complex digital environment. As a result, this opens a range of opportunities for companies across all sectors to benefit and become involved. The metaverse, and an array of other XR applications, will benefit as more companies enter the market offering a range of new XR devices and services.
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Advertising and marketing usage
Marketer insights
Metaverse influencers
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* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.