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Fashion e-commerce in Germany

Statistics report about the fashion e-commerce market in Germany

This report is comprised of statistics giving insight into the varied German fashion e-commerce market. Many consumers feel that there are more advantages to shopping online compared to a store such as lower prices, convenience, and a larger choice of products. The chapters listed provide overview figures on the online fashion market, as well as statistics on fashion e-commerce companies, and the habits of online shoppers.

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Table of contents

Overview

4
  • Premium Forecast Revenue in the fashion e-commerce market worldwide 2017-2029, by country
  • Premium Statistic Online revenue from clothing and shoes in Germany 2006-2025
  • Premium Forecast Fashion e-commerce revenue in Germany 2017-2029, by segment
  • Premium Statistic E-commerce as share of total apparel sales in Germany 2018-2025

Fashion e-commerce companies

6
  • Basic Statistic Leading fashion e-commerce companies worldwide 2023, by market cap
  • Premium Statistic CAGR of leading fashion e-commerce companies worldwide 2021-2023
  • Premium Statistic Most popular fashion websites in Germany 2026, by number of visits
  • Premium Statistic Leading 100 online shops ranked by revenue in Germany 2021
  • Premium Statistic Leading e-commerce and shopping websites in Germany 2023, based on visit share
  • Premium Statistic E-commerce revenue share of the leading 10 online shops in Germany 2008-2021

Zalando

6
  • Basic Statistic Quarterly revenue of Zalando 2012-2025
  • Premium Statistic Annual revenue of Zalando 2013-2023, by region
  • Premium Statistic Zalando number of orders 2014-2025
  • Premium Statistic Zalando: active customers 2014-2025
  • Premium Statistic Monthly downloads of Zalando on android and iOS devices in Germany 2023-2024
  • Basic Statistic Social media traffic referrers to zalando.de 2023

Second hand fashion

5
  • Premium Statistic Fashion industry revenue forecast in Germany 2010-2030, by sales channel
  • Premium Forecast Most common second-hand purchases by category in Germany 2025
  • Premium Statistic Revenue of Momox 2009-2023
  • Premium Statistic Number of monthly visits to momoxfashion.com from February 2021 to January 2025
  • Premium Statistic Second-hand shopping distribution in Germany 2020, by location

Social media and online fashion

5
  • Premium Statistic Number of cooperations between fashion labels and influencers in Germany in 2022
  • Premium Statistic Purchasing behavior after a product has been promoted by a celebrity Germany 2022
  • Premium Statistic Types of influencer content followed on social media in Germany 2022
  • Premium Statistic Social media accounts shoppers follow/ buy from Germany 2022, by gender
  • Premium Statistic Leading social networks for shopping in Germany 2023, by generation

Consumer behavior

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  • Premium Statistic Online and in-store shopping advantages in Germany 2022
  • Premium Forecast Attitudes towards online shopping in Germany 2025
  • Premium Statistic Most popular online shopping platforms Germany 2023, by type
  • Premium Statistic Intended e-commerce spend share in Germany 2022, by category
  • Premium Statistic Preferred ways to shop online in Germany 2021, by category
  • Premium Statistic Product groups bought online and in physical stores in Germany 2023
  • Premium Statistic Technological developments wanted online and in physical stores Germany 2023
  • Premium Statistic Livestream e-commerce participation and awareness in Germany 2022, by age
  • Premium Statistic Main benefits of livestream shopping in Germany 2022
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