Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Messaging apps in Brazil - statistics & facts
Brazilians are simply wired to messaging apps. With over 92 percent of its 170 million internet users in the country using these applications, online messaging is already an extension of most communications in the country, being the primary channel for Brazilians to interact with each other and with content shared online. The success of instant messengers in Brazil is such, that it has long extrapolated the lines of personal connections, allowing these solutions to establish themselves as tools for contacting brands and services, and therefore a powerful channel for digital advertising and e-commerce.
