Even though TikTok was the social media app with the highest user engagement in Brazil in 2024, generating 28 hours and 34 minutes of average monthly usage, WhatsApp was the most used and second favorite social network in the country, with an average user engagement of more than 24 monthly hours. Instagram followed with 23 hours and 35 minutes of average use time per month.
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DataReportal, & We Are Social, & Meltwater. (February 5, 2025). Average monthly time spent on selected social media apps in Brazil in November 2024 (in hours.minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1307879/social-app-use-month-brazil/
DataReportal, und We Are Social, und Meltwater. "Average monthly time spent on selected social media apps in Brazil in November 2024 (in hours.minutes)." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1307879/social-app-use-month-brazil/
DataReportal, We Are Social, Meltwater. (2025). Average monthly time spent on selected social media apps in Brazil in November 2024 (in hours.minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1307879/social-app-use-month-brazil/
DataReportal, and We Are Social, and Meltwater. "Average Monthly Time Spent on Selected Social Media Apps in Brazil in November 2024 (in Hours.Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1307879/social-app-use-month-brazil/
DataReportal & We Are Social & Meltwater, Average monthly time spent on selected social media apps in Brazil in November 2024 (in hours.minutes) ÌÇÐÄÆƽâ°æ, /statistics/1307879/social-app-use-month-brazil/ (last visited July 26, 2026)
Average monthly time spent on selected social media apps in Brazil in November 2024 (in hours.minutes) [Graph], DataReportal, & We Are Social, & Meltwater, February 5, 2025. [Online]. Available: /statistics/1307879/social-app-use-month-brazil/
