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E-commerce in Brazil

Statistics report on e-commerce in Brazil

This report presents insights and statistics on e-commerce in Brazil, beginning with an overview of the country's online retail sales market. It includes data on product categories and the leading e-retailers, as well as an analysis of consumer behavior. Additionally, the report concludes with figures detailing online sales performance during major holidays.

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Table of contents

Overview

7
  • Premium Forecast E-commerce market share in Latin America and the Caribbean 2026, by country
  • Premium Statistic Retail sales revenue in Brazil 2023, by channel
  • Premium Statistic Online sales as share of total retail in Brazil 2019-2026
  • Premium Statistic B2C e-commerce revenue in Brazil 2019-2025
  • Premium Forecast Forecast B2C e-commerce revenue in Brazil 2025-2030
  • Premium Statistic Number of online stores in Brazil 2019-2025
  • Premium Statistic Jobs generated from e-commerce in Brazil 2014-2025

Categories

6
  • Premium Statistic Online GMV share in Brazil 2024, by category
  • Premium Statistic Online order share in Brazil 2024, by category
  • Premium Statistic Online retail revenue share in Brazil 2024, by category
  • Premium Statistic Main e-commerce and marketplace brands in Brazil 2022-2024, by NPS
  • Premium Forecast Most popular categories for online purchases in Brazil 2025
  • Premium Forecast Most returned online purchases by category in Brazil 2025

Retailers & marketplaces

8
  • Premium Statistic Highest grossing retailers in Brazil 2023, by 1st party online sales
  • Premium Statistic Leading online marketplaces in Brazil 2024, by GMV
  • Premium Statistic Main online retailers in Brazil 2026, by number of monthly visits
  • Premium Statistic Main online retailers in Brazil 2024, by monthly visit share
  • Premium Forecast Most popular online shops in Brazil 2025
  • Basic Statistic MercadoLibre quarterly revenue in Brazil 2018-2026
  • Premium Statistic Amazon Brazil key figures 2025
  • Premium Statistic Magazine Luiza: e-commerce sales 2016-2024, by type

Consumption

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  • Premium Forecast Number of users of e-commerce in Brazil 2017-2030
  • Basic Statistic Age distribution of online shoppers in Brazil 2024
  • Premium Forecast Sources of inspiration for new products in Brazil 2025
  • Premium Forecast Sources of information about products in Brazil 2025
  • Premium Forecast Attitudes towards online shopping in Brazil 2025
  • Premium Statistic Most common devices for online purchases in Brazil 2025
  • Premium Statistic Number of online checkouts in Brazil 2018-2025
  • Premium Statistic Main payment methods in Brazil 2022-2024, by transaction value

Online shopping holidays

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  • Premium Statistic Online sales revenue during selected holidays in Brazil 2025
  • Premium Statistic Lovers' Day e-commerce revenue in Brazil 2021-2026
  • Premium Statistic Mother's Day e-commerce revenue in Brazil 2020-2026
  • Premium Statistic Father's Day e-commerce revenue in Brazil 2019-2026
  • Premium Statistic Children's Day e-commerce revenue 2021-2026
  • Premium Statistic Black Friday e-commerce revenue in Brazil 2020-2024
  • Premium Statistic Christmas e-commerce revenue in Brazil 2019-2026
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