| Characteristic | Share of ad traffic |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
April 2020
More information
Region
China
Survey time period
2016 to 2019
Special properties
data collected from 65,000 campaigns by 2,000 brands across 1,200 platforms
Supplementary notes
Invalid traffic is an activity that does not come from a real user and a genuine interest. It includes clicks generated by publishers clicking their own ads or encouraging clicks on their ads, repeated ad clicks by one or more users, clicks by robots or other deceptive software, etc.
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