The source did not provide information on the sample number or the exact survey date; the date used is the publication date.
Question: What were the main reasons for selecting your current email marketing platform?
Citation formats
Factors influencing the choice of e-mail marketing providers worldwide in 2018
The statistic shows the leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of ***. The study results reveal that marketers mostly focused on functionality and features of ESPs when making their choice, but they also paid attention to the platform's integration abilities.
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Tripolis, & Holistic Email Marketing. (November 27, 2018). Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/959318/factors-impacting-choice-of-email-marketing-provider/
Tripolis, und Holistic Email Marketing. "Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018." Chart. November 27, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/959318/factors-impacting-choice-of-email-marketing-provider/
Tripolis, Holistic Email Marketing. (2018). Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/959318/factors-impacting-choice-of-email-marketing-provider/
Tripolis, and Holistic Email Marketing. "Leading Factors Influencing The Choice of E-mail Service Platforms/Providers (Esp) According to Marketers Worldwide as of November 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Nov 2018, /statistics/959318/factors-impacting-choice-of-email-marketing-provider/
Tripolis & Holistic Email Marketing, Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018 ÌÇÐÄÆƽâ°æ, /statistics/959318/factors-impacting-choice-of-email-marketing-provider/ (last visited July 31, 2026)
Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018 [Graph], Tripolis, & Holistic Email Marketing, November 27, 2018. [Online]. Available: /statistics/959318/factors-impacting-choice-of-email-marketing-provider/
