In 2021, retail media was the fastest growing digital advertising environment in Europe, with an annual spending growth rate of *** percent. Overall, digital ad expenditure grew by ** percent across Europe that year.
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IAB Europe. (May 20, 2022). Change in digital advertising spending in Europe in 2021, by format and type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/888855/fastest-growing-digital-ad-formats-in-europe/
IAB Europe. "Change in digital advertising spending in Europe in 2021, by format and type." Chart. May 20, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/888855/fastest-growing-digital-ad-formats-in-europe/
IAB Europe. (2022). Change in digital advertising spending in Europe in 2021, by format and type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/888855/fastest-growing-digital-ad-formats-in-europe/
IAB Europe. "Change in Digital Advertising Spending in Europe in 2021, by Format and Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 May 2022, /statistics/888855/fastest-growing-digital-ad-formats-in-europe/
IAB Europe, Change in digital advertising spending in Europe in 2021, by format and type ÌÇÐÄÆÆ½â°æ, /statistics/888855/fastest-growing-digital-ad-formats-in-europe/ (last visited July 21, 2026)
Change in digital advertising spending in Europe in 2021, by format and type [Graph], IAB Europe, May 20, 2022. [Online]. Available: /statistics/888855/fastest-growing-digital-ad-formats-in-europe/