Digital advertising spending in Greece is dominated by search ads. In 2023, expenditure on search advertising in the country occupied over ** percent of the market. In fact, Greece had the largest search advertising share in Europe. To compare, spending on digital display ads accounted for roughly **** of the total digital advertising expenditure in Greece.
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IAB Europe. (June 12, 2024). Distribution of digital advertising expenditure in Greece in 2023, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1441074/digital-advertising-expenditure-by-format-greece/
IAB Europe. "Distribution of digital advertising expenditure in Greece in 2023, by format." Chart. June 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1441074/digital-advertising-expenditure-by-format-greece/
IAB Europe. (2024). Distribution of digital advertising expenditure in Greece in 2023, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1441074/digital-advertising-expenditure-by-format-greece/
IAB Europe. "Distribution of Digital Advertising Expenditure in Greece in 2023, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2024, /statistics/1441074/digital-advertising-expenditure-by-format-greece/
IAB Europe, Distribution of digital advertising expenditure in Greece in 2023, by format ÌÇÐÄÆƽâ°æ, /statistics/1441074/digital-advertising-expenditure-by-format-greece/ (last visited July 19, 2026)
Distribution of digital advertising expenditure in Greece in 2023, by format [Graph], IAB Europe, June 12, 2024. [Online]. Available: /statistics/1441074/digital-advertising-expenditure-by-format-greece/
