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Main future challenges for artificial intelligence (AI) application and automation in the advertising industry in Europe 2018

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Sources

Release date

July 2018

Region

Europe

Survey time period

March and April 2018

Number of respondents

1,000*

Special properties

advertisers, agencies, publishers and intermediaries in 31 markets

Method of interview

Online survey

Supplementary notes

* The source states the number of respondents as "over 1,000".

Citation formats

Artificial intelligence challenges for the digital marketing industry in Europe 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 17, 2018
This statistic shows the results of a survey on the main future challenges regarding the application of artificial intelligence (AI) and automation for the marketing and advertising industry in Europe in 2018. The survey found that of European advertisers thought that gaining trustworthy insights into what drives business outcomes was one of the major challenges when it came to using AI and automation in advertising.
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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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