| Characteristic | Creative index points |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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December 2017
Germany
2017
for details check the supplementary notes; excl. pro-bono campagnes
Previous year's rank shown in parentheses.
The Manager Magazine creative index (Manager Magazin Kreativ-Index) combines the results of 12 advertising competitions: Advertising Festival Cannes (9), GWA Effie (7), ADC Germany (6), Clio (4), ADC Europe (3), ADC New York (3), New York Festivals (3), Red Dot (2), D&AD (2), Eurobest (1), One Show (1), London IAA (1).
A grand prix win counts for five points, gold four points, silver three points, bronze two points, and a nomination or shortlist placement one point. Placement points are multiplied by competition points.
