Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017
Characteristic
Share of respondents
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This statistic presents the features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017. The survey results show, that ** percent of respondents thought that actionable analytics and reporting was the most important feature in choosing a marketing automation vendor.
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eMarketer. (May 2, 2018). Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer. "Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017." Chart. May 2, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer. (2018). Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer. "Features Considered as Most Important When Choosing a Marketing Automation Vendor According to B2b Marketing Professionals in The United States as of October 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 May 2018, /statistics/868408/features-most-important-choosing-marketing-automation-vendor/
eMarketer, Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017 ÌÇÐÄÆƽâ°æ, /statistics/868408/features-most-important-choosing-marketing-automation-vendor/ (last visited August 06, 2026)
Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017 [Graph], eMarketer, May 2, 2018. [Online]. Available: /statistics/868408/features-most-important-choosing-marketing-automation-vendor/
