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Behavior of B2B buyers on Amazon marketplaces in U.S., UK, and Australia in 2020

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Source

Release date

June 2020

Region

Australia, United Kingdom, United States

Survey time period

April 17 to 27, 2020

Number of respondents

**

Age group

20 years and older

Special properties

B2B buyers

Supplementary notes

**The survey panel was composed as follows:
208 buyers in the UK;
200 buyers in the United States;
200 buyers in Australia.

Citation formats

Behavior of B2B buyers on Amazon marketplaces in U.S., UK, and Australia 2020

Published by
Yihan Ma,
Feb 22, 2021
Amazon Business has further potential in the B2B sector. According to a survey from 2020, ** percent of B2B buyers stated they intended to purchase on the marketplace in the future, while this percentage was even higher among Australian professionals responsible for purchases in their company. Using Amazon marketplaces as a sort of starting point for purchases was a common practice for ** percent of U.S. buyers, while only ** percent of the UK buyers reported to have done the same.
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Topics

B2B e-commerce in EuropeB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Latin AmericaSoftware as a Service (SaaS)
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* For commercial use only

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For single users
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

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per month, billed annually 1
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For teams of up to 99 users
Talk to sales for pricing
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