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Most important factors when selecting online sales channels according to B2B sellers in the United States in 2021

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Source

Release date

May 2021

Region

United States

Survey time period

December 2020 and January 2021

Number of respondents

250 B2B sellers*

Supplementary notes

* The original survey included 250 B2B buyers and 250 B2B sellers.

Buyer respondents from following sectors: government (50 respondents), education (50 respondents), healthcare (50 respondents), and commercial industries (100 respondents). All buyers’ organizations made an annual revenue of more than 25 million U.S. dollars.

The source does not provide the original wording of the question posed during the survey.

Citation formats

Most important factors when selecting B2B online sales channels in the U.S. 2021

Published by
Yihan Ma,
Jan 7, 2022
A survey conducted in 2021 in the United States indicated the three most important factors for online sales platforms to remain competitive. Roughly half of B2B sellers believed that ease of use was a key factor. Another ** percent thought B2B sellers should be easy to find online, while providing more detailed online information about sellers was a relevant feature for ** percent of respondents.
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Topics

B2B e-commerce in the United StatesE-commerce worldwideE-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Latin America
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* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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