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Share of radio advertising expenditure across India in 2020, by category

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Release date

February 2021

Region

India

Survey time period

2020

Citation formats

Share of radio ad expenditure India 2020, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 17, 2021
In 2020, the BFSI and the FMCG sector in India had the highest share of contribution towards radio advertising expenditure with ** percent each. Radio advertising expenditure declined significantly that year, largely due to the impact of the COVID-19 pandemic.
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