Julia Stoll
Research expert covering TV and video media
Radio industry in Poland - statistics & facts
The Polish radio industry is divided into four segments: nationwide stations, supra-regional stations, local stations, and radio networks. Considering their widespread availability, the first two segments are the most important in terms of advertising campaigns. The nationwide segment includes commercial radio brands RMF FM and Radio ZET. Meanwhile, the supra-regional segment consists of radio stations with a smaller technical stock, owning a few dozen transmitters to reach only residents of selected cities.
