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Advertising spending change on radio advertisements in South Korea from 2015 to 2022 with forecasts up to 2024

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Source

Release date

January 2024

Region

South Korea

Survey time period

July to October 2023

Number of respondents

2,200 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

* Estimate.

Citation formats

Radio ad expenditure change in South Korea 2015-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 5, 2024

In 2022, spending on radio advertising in South Korea decreased by *** percent from the previous year. The largest change in expenditure occurred in 2018, when spending shrank by over ** percent. Spending is forecast to decrease further in the upcoming two years.

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