According to the most recent data, the brand spending on advertising across various media and channels in Spain reached **** billion euros in 2020. The highest spending was devoted to TV, with *** billion euros that year, followed by search, with ad expenditures surpassing * euros.
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Arce Media. (February 17, 2021). Brand advertising spending in Spain in 2020, by media and channel (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/469016/brand-advertising-expenditure-in-spain-by-media-platform/
Arce Media. "Brand advertising spending in Spain in 2020, by media and channel (in million euros)." Chart. February 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/469016/brand-advertising-expenditure-in-spain-by-media-platform/
Arce Media. (2021). Brand advertising spending in Spain in 2020, by media and channel (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/469016/brand-advertising-expenditure-in-spain-by-media-platform/
Arce Media. "Brand Advertising Spending in Spain in 2020, by Media and Channel (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2021, /statistics/469016/brand-advertising-expenditure-in-spain-by-media-platform/
Arce Media, Brand advertising spending in Spain in 2020, by media and channel (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/469016/brand-advertising-expenditure-in-spain-by-media-platform/ (last visited July 30, 2026)
Brand advertising spending in Spain in 2020, by media and channel (in million euros) [Graph], Arce Media, February 17, 2021. [Online]. Available: /statistics/469016/brand-advertising-expenditure-in-spain-by-media-platform/
