sample consists of advertisers, marketers, publishers, technology developers and marketing service providers
Method of interview
Online survey
Supplementary notes
Question: What specific technology functions or features do you think will be most important in supporting organizations’ efforts to achieve value from their future use of data?
Citation formats
Most sought-after technologies and functions for data marketing in North America 2017
This statistic shows the leading in demand technologies and functions related to data marketing in North America as of ***. According to nearly half of responding marketing professionals,
their organizations' data efforts would gain the most value from predictive analytics and modeling technology.
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Winterberry Group. (February 13, 2018). Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/818992/north-america-leading-in-demand-data-marketing-technologies/
Winterberry Group. "Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017." Chart. February 13, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/818992/north-america-leading-in-demand-data-marketing-technologies/
Winterberry Group. (2018). Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/818992/north-america-leading-in-demand-data-marketing-technologies/
Winterberry Group. "Leading in Demand Technologies and Functions Related to Data Marketing in Organizations in North America as of November 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2018, /statistics/818992/north-america-leading-in-demand-data-marketing-technologies/
Winterberry Group, Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017 ÌÇÐÄÆƽâ°æ, /statistics/818992/north-america-leading-in-demand-data-marketing-technologies/ (last visited July 31, 2026)
Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017 [Graph], Winterberry Group, February 13, 2018. [Online]. Available: /statistics/818992/north-america-leading-in-demand-data-marketing-technologies/
