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Largest advertisers among government agencies in Mexico in 2023 (in million Mexican pesos)

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Source

Release date

July 2024

Region

Mexico

Survey time period

2023

Supplementary notes

Numbers have been rounded.

Citation formats

Largest advertisers among government agencies in Mexico 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 27, 2024

In 2023, the Mexican Institute of Social Security (Instituto Mexicano del Seguro Social, IMSS) was the largest advertiser among government agencies in Mexico, having invested nearly *** million Mexican pesos in advertising that year. The National Lottery followed, with an ad spend of roughly *** million pesos. In total, governmental ad spend in Mexico stood at **** billion pesos that year.

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