Most effective store zones in driving sales with point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016
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Share of respondents
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This statistic reports on the most effective store zones in driving sales with point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016. According to the study, ** percent of merchandising executives believed that placing point of sale display at the end of aisles was the most effective zones for driving sales.
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Path to Purchase Institute. (July 12, 2016). Most effective store zones in driving sales with point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/733511/us-pop-marketing-most-effective-store-zone-sales-drivers/
Path to Purchase Institute. "Most effective store zones in driving sales with point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016." Chart. July 12, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/733511/us-pop-marketing-most-effective-store-zone-sales-drivers/
Path to Purchase Institute. (2016). Most effective store zones in driving sales with point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/733511/us-pop-marketing-most-effective-store-zone-sales-drivers/
Path to Purchase Institute. "Most Effective Store Zones in Driving Sales with Point of Purchase (P-o-p) Marketing According to Cpg Merchandising Executives in The United States as of June 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jul 2016, /statistics/733511/us-pop-marketing-most-effective-store-zone-sales-drivers/
Path to Purchase Institute, Most effective store zones in driving sales with point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016 ÌÇÐÄÆƽâ°æ, /statistics/733511/us-pop-marketing-most-effective-store-zone-sales-drivers/ (last visited August 06, 2026)
Most effective store zones in driving sales with point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016 [Graph], Path to Purchase Institute, July 12, 2016. [Online]. Available: /statistics/733511/us-pop-marketing-most-effective-store-zone-sales-drivers/
