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Median Amazon sponsored display advertising cost of sale (ACOS) in selected countries in Western Europe in 2022

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Source

Release date

March 2023

Region

Europe

Survey time period

2022

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Amazon sponsored display ACOS in Western Europe 2022, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 19, 2023
Among the five Western European countries presented in the data set, the median advertising cost of sale (ACOS) of sponsored display ads on Amazon was the highest in the United Kingdom, with **** percent. The value was the lowest in Germany, with **** percent. Advertising cost of sale (ACOS) is the total cost of ad campaigns divided by the total revenue attributed to these campaigns. It is expressed as a percentage and is the metric most commonly used to indicate the efficiency of advertising campaigns.
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Digital advertising in CEEDigital advertising in GermanyDigital advertising in the UKDigital advertising in RussiaDigital advertising in France
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