The source provides the following note on methodology: "The results of this report are limited to desktop text ad activity on 50,000 top keywords by ad spend on Google.ca from June 2016 through May 2017. Advertisers may be sponsoring additional keywords via Google.ca desktop text ads during this period that, if measured, would alter the findings of this report."
Citation formats
Leading paid search advertising categories in Canada 2016-2017, by ad spend
The graph shows the leading paid search advertising categories in Canada between June 2016 and March 2017, ranked by desktop text ad spend. In the measured period, retail was the leading category, with paid search advertising expenditures reaching **** billion Canadian dollars.
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AdGooroo. (June 30, 2017). Leading paid search advertising categories in Canada between June 2016 and March 2017, by ad spend (in billion Canadian dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/726992/top-paid-search-advertising-categories-canada/
AdGooroo. "Leading paid search advertising categories in Canada between June 2016 and March 2017, by ad spend (in billion Canadian dollars)." Chart. June 30, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/726992/top-paid-search-advertising-categories-canada/
AdGooroo. (2017). Leading paid search advertising categories in Canada between June 2016 and March 2017, by ad spend (in billion Canadian dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/726992/top-paid-search-advertising-categories-canada/
AdGooroo. "Leading Paid Search Advertising Categories in Canada between June 2016 and March 2017, by Ad Spend (in Billion Canadian Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2017, /statistics/726992/top-paid-search-advertising-categories-canada/
AdGooroo, Leading paid search advertising categories in Canada between June 2016 and March 2017, by ad spend (in billion Canadian dollars) ÌÇÐÄÆƽâ°æ, /statistics/726992/top-paid-search-advertising-categories-canada/ (last visited August 01, 2026)
Leading paid search advertising categories in Canada between June 2016 and March 2017, by ad spend (in billion Canadian dollars) [Graph], AdGooroo, June 30, 2017. [Online]. Available: /statistics/726992/top-paid-search-advertising-categories-canada/
