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What budget do you invest as part of a campaign specific contract?

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Sources

Release date

June 2016

Region

Worldwide, United Kingdom

Survey time period

May 2016

Number of respondents

355*

Special properties

marketing specialists*

Method of interview

Online survey

Supplementary notes

* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
** Respondents included in-house brand marketers, agencies, consultants and media owners.

Citation formats

Budget investment for celebrity marketing campaigns in the United Kingdom (UK) 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2017
This statistic shows the results of a survey among marketing professionals on budget investments for celebrity marketing campaigns in their organizations in the United Kingdom (UK) as of May 2016. The survey found that for ** of agency respondents stated to spend between ** thousand and ** thousand British pounds per campaign. The largest share of companies cited a lower cost per campagin, with ** percent of company marketers stating to pay between **** thousand and ** thousand British pounds for one contract.
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