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How effective are celebrities as part of the following marketing strategies?

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Sources

Release date

June 2016

Region

Worldwide, United Kingdom

Survey time period

May 2016

Number of respondents

188*

Special properties

in-house marketers

Method of interview

Online survey

Supplementary notes

* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
Percentage points exceeding 100 percent are probably due to rounding.

Citation formats

Effectiveness of celebrity marketing in the United Kingdom (UK) 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2017
This statistic shows the results of a survey among in-house marketers on the effectiveness of celebrity marketing as part of selected marketing strategies in the United Kingdom (UK) as of ***. The survey found that ** percent of marketers stated that celebrities were either highly effective or quite effective as part of social media promotion. Only ** percent of marketing professionals thought of celebrity marketing as highly effective for crisis management.
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Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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  • Premium Statistics

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For teams of up to 99 users
Talk to sales for pricing
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