In 2026, Italy's national brand value amounted to approximately *** trillion U.S. dollars. That year, Italy ranked ninth among the most valuable nation brands worldwide. To compare, the title of the most valuable nation brand was held by the United States, with a brand value of **** trillion dollars.
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Brand Finance. (June 23, 2026). Value of Italy's national brand from 2015 to 2026 (in trillion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/701829/value-of-brand-italy/
Brand Finance. "Value of Italy's national brand from 2015 to 2026 (in trillion U.S. dollars)." Chart. June 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/701829/value-of-brand-italy/
Brand Finance. (2026). Value of Italy's national brand from 2015 to 2026 (in trillion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/701829/value-of-brand-italy/
Brand Finance. "Value of Italy's National Brand from 2015 to 2026 (in Trillion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2026, /statistics/701829/value-of-brand-italy/
Brand Finance, Value of Italy's national brand from 2015 to 2026 (in trillion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/701829/value-of-brand-italy/ (last visited July 24, 2026)
Value of Italy's national brand from 2015 to 2026 (in trillion U.S. dollars) [Graph], Brand Finance, June 23, 2026. [Online]. Available: /statistics/701829/value-of-brand-italy/
