Fendi: Brand value| ��ƽ��

Brand value of Fendi from October 1, 2018 to January 1, 2022 (in billion euros)

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Release date

March 2022

More information

Region

Worldwide, Italy

Survey time period

October 1, 2018 to January 1, 2022

Supplementary notes

Brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.

Citation formats

According to data provided by , the Italian luxury brand Fendi was valued at *** billion euros on January 1, 2022. Fendi is part of the LVMH Group.

Fendi: Italian luxury from Rome 

Founded in Rome as a fur and leather shop in 1925, Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, and accessories. Since 2001, Fendi became a multinational brand and a member of LVMH Group. The brand owes its international success to Karl Lagerfeld, who became creative director of the fashion house in the 1960’s and made it a worldwide sensation.

 LVMH Group

  Formed in 1987 through the merger of the merger of the fashion house Louis Vuitton with Moët Hennessey, LVMH is a multinational luxury goods conglomerate. It is the leading luxury personal goods group in the world. Some of the most valuable luxury brands belong to the group, such as Louis Vuitton, Fendi, Christian Dior, and Bulgari, just to mention a few. LVMH is present globally and operates not only in the fashion sector but also in another wide variety of luxury segments.