The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
BBVA's brand value experienced a complex trajectory between 2007 and 2025, marked by significant fluctuations. The Spanish bank hit its initial low point in 2009 at just over * U.S. dollars. In 2018, BBVA reached its zenith with a brand value of approximately billion U.S. dollars. Subsequently, the bank's value underwent a substantial decline, settling at **** billion U.S. dollars in 2025. Despite this downturn, BBVA maintained its position as one of the most valuable banks in Spain during that year.
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Brand Finance. (March 19, 2025). Brand value of BBVA from 2007 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1499931/brand-value-of-bbva/
Brand Finance. "Brand value of BBVA from 2007 to 2025 (in billion U.S. dollars)." Chart. March 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1499931/brand-value-of-bbva/
Brand Finance. (2025). Brand value of BBVA from 2007 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1499931/brand-value-of-bbva/
Brand Finance. "Brand Value of Bbva from 2007 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2025, /statistics/1499931/brand-value-of-bbva/
Brand Finance, Brand value of BBVA from 2007 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1499931/brand-value-of-bbva/ (last visited July 21, 2026)
Brand value of BBVA from 2007 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, March 19, 2025. [Online]. Available: /statistics/1499931/brand-value-of-bbva/
