The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
During the observation period, the brand value of Santander increased from **** billion U.S. dollars in 2015 to billion U.S. dollars in 2025. At the same time, the brand value of BBVA fluctuated during this period, reaching **** billion U.S. dollars. This was a significant increase compared to 2023 when the value of bank plummeted around *** billion U.S. dollars.
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Brand Finance. (March 20, 2025). Brand value of Santander and BBVA banks in Spain from 2015 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/417142/brand-value-of-leading-spanish-banks/
Brand Finance. "Brand value of Santander and BBVA banks in Spain from 2015 to 2025 (in million U.S. dollars)." Chart. March 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/417142/brand-value-of-leading-spanish-banks/
Brand Finance. (2025). Brand value of Santander and BBVA banks in Spain from 2015 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/417142/brand-value-of-leading-spanish-banks/
Brand Finance. "Brand Value of Santander and Bbva Banks in Spain from 2015 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2025, /statistics/417142/brand-value-of-leading-spanish-banks/
Brand Finance, Brand value of Santander and BBVA banks in Spain from 2015 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/417142/brand-value-of-leading-spanish-banks/ (last visited July 28, 2026)
Brand value of Santander and BBVA banks in Spain from 2015 to 2025 (in million U.S. dollars) [Graph], Brand Finance, March 20, 2025. [Online]. Available: /statistics/417142/brand-value-of-leading-spanish-banks/
