| Characteristic | Year-on-year growth |
|---|---|
| IoT Ecosystem | 47% |
| Retail | 42% |
| Business Technology and Services Platforms | 41% |
| Media and Entertainment | 41% |
| Consumer Technology and Services Platforms | 40% |
| Financial Services | 29% |
| Tobacco | 11% |
| Fast Food | 9% |
| Apparel | 8% |
| Telecom Providers | 5% |
| Automotive | -8% |
| Luxury | -8% |
| Energy | -9% |
| Personal Care | -11% |
| Food and Beverages | -19% |
| Logistics | -24% |
| Alcohol | -40% |
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Sources
Release date
September 2025
Region
Worldwide
Survey time period
2025
Supplementary notes
Figures have been rounded.
ÌÇÐÄÆÆ½â°æ calculated the values by category based on the figures provided by the source.
Retail category includes Amazon and Alibaba, whose brand values span across other categories, such as business technology and services platforms. Media and entertainment category includes Tencent, whose brand value spans across business technology and services platforms.Â
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