YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
Fiskars was elected the best brand in Finland in 2022, according to consumers' perceptions. The Finnish brand, famous for its home and garden products, scored ** points in the BrandIndex score. Finnish company Fazer, which produces chocolates, sweets, and biscuits, followed with a score of **** points.
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YouGov. (November 15, 2022). Leading brands in Finland in 2022, by BrandIndex score [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1377234/best-brands-finland/
YouGov. "Leading brands in Finland in 2022, by BrandIndex score." Chart. November 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1377234/best-brands-finland/
YouGov. (2022). Leading brands in Finland in 2022, by BrandIndex score. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1377234/best-brands-finland/
YouGov. "Leading Brands in Finland in 2022, by Brandindex Score." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2022, /statistics/1377234/best-brands-finland/
YouGov, Leading brands in Finland in 2022, by BrandIndex score ÌÇÐÄÆƽâ°æ, /statistics/1377234/best-brands-finland/ (last visited July 20, 2026)
Leading brands in Finland in 2022, by BrandIndex score [Graph], YouGov, November 15, 2022. [Online]. Available: /statistics/1377234/best-brands-finland/
