Survey characteristics refer to the latest survey.
The surveyed countries include the following: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden, Turkey, the UK, and the U.S.
NBI considers six aspects: exports, governance, culture, people, tourism, and immigration and investment. The NBI score is an average of index scores for each of these aspects, with ratings based on a scale from 1 (the worst) to 1 (the best).
NBI measured the scores for 60 nations in 2021 and 2022. Prior to 2021, NBI measured the scores for 50 nations.
The statistic has been compiled from several reports by the source.
The Nation Brands Index (NBI) score of Finland saw an increase between 2020 and 2022, though it slightly declined in 2022 compared to the previous year. In 2022, Finland's NBI score was measured at , up from in 2020.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Ipsos. (November 2, 2022). Nation Brands Index (NBI) score of Finland from 2020 to 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1357137/finland-nation-brands-index-score/
Ipsos. "Nation Brands Index (NBI) score of Finland from 2020 to 2022." Chart. November 2, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1357137/finland-nation-brands-index-score/
Ipsos. (2022). Nation Brands Index (NBI) score of Finland from 2020 to 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1357137/finland-nation-brands-index-score/
Ipsos. "Nation Brands Index (Nbi) Score of Finland from 2020 to 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Nov 2022, /statistics/1357137/finland-nation-brands-index-score/
Ipsos, Nation Brands Index (NBI) score of Finland from 2020 to 2022 ÌÇÐÄÆƽâ°æ, /statistics/1357137/finland-nation-brands-index-score/ (last visited July 26, 2026)
Nation Brands Index (NBI) score of Finland from 2020 to 2022 [Graph], Ipsos, November 2, 2022. [Online]. Available: /statistics/1357137/finland-nation-brands-index-score/
