The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
Capital One's brand value saw remarkable growth between 2007 and 2025, though the journey wasn't linear. The American bank hit its lowest point in 2010, with a brand value of approximately **** billion U.S. dollars. The company then embarked on a long-term upward trajectory, reaching its peak valuation of billion U.S. dollars in 2025. Capital One maintained its position as one of North America's most valuable banking brands.
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Brand Finance. (March 19, 2025). Brand value of Capital One from 2007 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1499534/brand-value-of-capital-one/
Brand Finance. "Brand value of Capital One from 2007 to 2025 (in billion U.S. dollars)." Chart. March 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1499534/brand-value-of-capital-one/
Brand Finance. (2025). Brand value of Capital One from 2007 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1499534/brand-value-of-capital-one/
Brand Finance. "Brand Value of Capital One from 2007 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2025, /statistics/1499534/brand-value-of-capital-one/
Brand Finance, Brand value of Capital One from 2007 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1499534/brand-value-of-capital-one/ (last visited July 28, 2026)
Brand value of Capital One from 2007 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, March 19, 2025. [Online]. Available: /statistics/1499534/brand-value-of-capital-one/
