The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
Between 2007 and 2025, the brand value of Citigroup declined overall, though it experienced notable fluctuations. In 2009, the American bank suffered a substantial loss in brand value — around ** billion U.S. dollars compared to the previous year — resulting in its lowest value of approximately **** billion U.S. dollars. This decline was primarily due to the global financial crisis, during which Citi sought support from the Federal Reserve. Following this period, Citigroup's brand value gradually recovered, peaking at billion U.S. dollars in 2019. As of 2025, the bank's brand value stood at around billion U.S. dollars.
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Brand Finance. (March 19, 2025). Brand value of Citigroup from 2007 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1499468/brand-value-of-citigroup/
Brand Finance. "Brand value of Citigroup from 2007 to 2025 (in billion U.S. dollars)." Chart. March 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1499468/brand-value-of-citigroup/
Brand Finance. (2025). Brand value of Citigroup from 2007 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1499468/brand-value-of-citigroup/
Brand Finance. "Brand Value of Citigroup from 2007 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2025, /statistics/1499468/brand-value-of-citigroup/
Brand Finance, Brand value of Citigroup from 2007 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1499468/brand-value-of-citigroup/ (last visited July 26, 2026)
Brand value of Citigroup from 2007 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, March 19, 2025. [Online]. Available: /statistics/1499468/brand-value-of-citigroup/
