The source provides the following information about the methodology: "Brand Strength is the efficacy of a brand’s performance on intangible measures, relative to its competitors. In order to determine the strength of a brand, we look at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. Each brand is assigned a Brand Strength Index (BSI) score out of 100 (...)." For more information, see the source.
In 2022, Elisa – a telecommunications company – was the strongest Finnish brand, with a Brand Strength Index score of ****. Followed by Osuuspankki , a financial company consisting of around *** cooperative banks and their central organization, and DNA, a telecommunications group that provides voice, data and TV services.
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Brand Finance. (April 15, 2022). Strongest Finnish brands in 2022, by Brand Strength Index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1279934/brand-value-strengh-finland/
Brand Finance. "Strongest Finnish brands in 2022, by Brand Strength Index." Chart. April 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1279934/brand-value-strengh-finland/
Brand Finance. (2022). Strongest Finnish brands in 2022, by Brand Strength Index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1279934/brand-value-strengh-finland/
Brand Finance. "Strongest Finnish Brands in 2022, by Brand Strength Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2022, /statistics/1279934/brand-value-strengh-finland/
Brand Finance, Strongest Finnish brands in 2022, by Brand Strength Index ÌÇÐÄÆƽâ°æ, /statistics/1279934/brand-value-strengh-finland/ (last visited July 21, 2026)
Strongest Finnish brands in 2022, by Brand Strength Index [Graph], Brand Finance, April 15, 2022. [Online]. Available: /statistics/1279934/brand-value-strengh-finland/
