The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
Between 2007 and 2025, the brand value of Bradesco increased overall, albeit with some significant fluctuations. Valued the most at billion U.S. dollars in 2011, its worth plummeted to **** billion U.S. dollars in 2016, reaching its second-lowest value during this period. In 2025, the bank's brand value amounted to **** billion U.S. dollars, making the bank one of the most valuable brands in Brazil.Â
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Brand Finance. (March 19, 2025). Brand value of Bradesco from 2007 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1499975/brand-value-of-bradesco/
Brand Finance. "Brand value of Bradesco from 2007 to 2025 (in billion U.S. dollars)." Chart. March 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1499975/brand-value-of-bradesco/
Brand Finance. (2025). Brand value of Bradesco from 2007 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1499975/brand-value-of-bradesco/
Brand Finance. "Brand Value of Bradesco from 2007 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2025, /statistics/1499975/brand-value-of-bradesco/
Brand Finance, Brand value of Bradesco from 2007 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1499975/brand-value-of-bradesco/ (last visited July 28, 2026)
Brand value of Bradesco from 2007 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, March 19, 2025. [Online]. Available: /statistics/1499975/brand-value-of-bradesco/
