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Distribution of mobile advertising spending in Latin America in 2021, by industry

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Sources

Release date

June 2022

Region

Latin America and the Caribbean

Survey time period

2021

Special properties

represents activity tracked by Logan, broader industry metrics may vary / only in Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guatemala, Mexico, and Peru

Citation formats

Mobile ad spend in Latin America 2020, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 19, 2022
In 2021, consumer packaged goods (CPG) accounted for nearly ** percent of mobile advertising spending in Latin America (Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guatemala, Mexico, and Peru only). This made CPG the sector with the highest mobile ad investments in that region. Retail and telecommunications followed, with roughly ** percent and ** percent, respectively.
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