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Are businesses trying too hard when they use emojis in their ads and communications?

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Source

Release date

November 2016

Region

United States

Survey time period

as of November 2016

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source does not provide a date of survey. The date provided is the publication date.
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
The source does not provide any information regarding missing percentage points to 100 percent.

Citation formats

Public opinion on the use of emojis in marketing in the U.S. 2016, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 29, 2016
The statistic shows data on public opinion on the use of emojis in marketing in the United States as of November 2016, by age. During a survey, 59 percent of Millennials (aged 18 to 34) agreed that businesses were trying too hard when they used emojis in their ads and communications.
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Topics

SME/SMB advertising and marketing in the United StatesDigital retail media advertising in the United StatesSocial media advertising and marketing in the U.S.B2B advertising & marketing in the United States SME e-commerce
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